Be Careful How You Say It

“Worsh,” “git,” “pore,” “crick.” Are those familiar words? Some of the words may be familiar, but not the meanings I ascribed to them in my youth. I grew up in rural Southern Indiana and our pronunciations probably contributed to our “hick” image. When I left home I soon learned the error of my ways. Now I (usually!) say “wash,” “get,” “poor,” and “creek.”

As speakers we want to speak good general American English to maintain credibility and not be distracting because of poor pronunciation and certainly not poor grammar. Probably even more important is to make sure we are spelling proper nouns of key names within the context of the organization we are speaking to.

Even the name of the city in which you are speaking could be a challenge. Is it “Vur-SI” or “Vur-SAILS” Kentucky? You want to make sure, if you are speaking in Kentucky, to say “Vur-SAILS” and not the pronunciation of Versailles,France. If there is an unusual spelling of a person’s name or organization that you may mention in your speech, ask someone who is in the organization the correct pronunciation.

An extreme example of this concept is recorded in the Old Testament book of Judges. The Ephraimites, after they were routed by the Gileadite army, tried to retreat by sneaking across a ford of the Jordan River that was held by their enemy. Finding out about this, the Gileadites asked every soldier who tried to cross if he was an Ephraimite.

When the soldier said “no,” he was asked to say “shibboleth” which means “stream” in Hebrew. Gileadites pronounced the word “shibboleteh,” but Ephramites said “sibboleth.” Anyone who left out the initial “sh” was killed.

I would hasten to say that there is no such danger by mispronouncing a name or using poor grammar today. You are, however, more likely to command the respect and attention of an audience when you have command of the words you speak.

 

Misleading Appearances

Scruffy is a pretty accurate description of many of the men who come for a free meal in our church fellowship hall on Wednesday nights. But you have to be careful in evaluating their intellect. One individual was Jeff who was living in his car at the time. I soon found out he had been to college and was very articulate in about any subject I brought up. He was very engaging, but his appearance put some people off.

A jeweler in Peoria, Illinois, told of a lady who came in his store wearing ripped jeans and a ratty T-shirt. She said she had a black opal that she wanted to mount in a pendant.

She’d been to every jewelry store in the city and no one had taken her seriously. One of our associates who was really into gems was shocked when she saw the opal, saying it was the most impressive she had ever seen—worth at least $7000.

They made a pendant for it; it wasn’t a huge sale. Then the customer filled out a wish list, a common occurrence in their business. Soon her husband came back and bought everything on it. Then he added a bunch of Swiss watches for all the employees in his company.

She continued to be a huge client. She came in one day before a cruise and bought a $50,000 necklace.

My guess is that she intentionally dressed that way to find a jeweler who cared more about people than their appearances.

Get beyond the clothes a person is wearing by treating every person as your number one customer. She or he may become exactly that.