For many years I have stressed the impact of stories in presentations and conversations in my training and coaching sessions. Colin Firth in a recent article in the Wall Street Journal talked about his role as a stutterer in the excellent movie, "The King’s Speech." Firth said, "The reason why people tell stories and read stories and see films is to feel less alone."
People relate to stories because of the human element. We identify with stories because of the emotional impact a story often delivers as is the case in this movie based on a true story about King George VI of England. We are comforted by the story because we too have had challenging or difficult or even humorous events in life.
So as you prepare speeches, remember: stories have impact.